By their very nature; innovation and creativity are not very predictable or consistent; they do not scale well; and there is virtually no way to calculate an ROI. While many innovative or creative ideas are VERY scalable; the process of creating something new takes huge investments of time, materials, passion, training, mess, and support.

On the other hand, by their very nature; consistent and predictable tasks are easy to automate; are infinitely scalable; and rather often dull and boring. However, this creates opportunity for new innovations and creativity.

Tomorrow’s business icons will not only embrace both automation and innovation, but they will use to create opportunities for each other.
How will you create such an upward spiral in your business?