#Creativity is the process of making something out of nothing. It requires a tremendous amount of skill, patience, experimentation, and a variety of tools.
It is unpredictable at its best, and inconsistent at its worst.
From a certain perspective, it is highly inefficient and unproductive. Perhaps that is why it is hardly embraced by the business community.
Creative play is #innovation at work. It is the process that generates billion-dollar #unicorn ideas that become tomorrow’s normal.
That thing you #create could be a physical item that someone buys or observes at a museum.
It could be an event or #experience that happens in a moment of life, but then only exists in memories.
It could be #stories and emotional #connections to people, companies.
It could just as easily be #laughter, #love, #joy, sorrow, or pain.
How do you #innovate?
David R Frick 
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