Category: Naturally Inspired
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Everything is Marketing. Marketing is Everything!
Everything we do and don’t do communicates something about us, our values, preferences, and personalities. It helps us build trust and social bonds to those around us, as well as to seek other places/groups where we can easily connect. This applies to individuals, small business entities, and large corporations equally. Humans evolved to communicate at…
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Is your business sexy?
My personal belief: confidence, consistency, something of clear value or benefit to me, and maybe a sense of humor … all without taking one’s self too seriously is #SEXY, #ALLURING, and #ATTRACTIVE. It is what I want! Though they are expressed very differently; I think it is what most people want in terms of product, service, and functionality,…
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Creativity is capital
Each of us has unlimited capacity to increase our value. Each of us has unlimited capacity to create! Our #imagination, interpretations, and #insights grow more and more keen with every experience. They represent our largest, and mostly untapped, opportunity to contribute to the world. #Creativity is a natural state of #humanity, making it infinitely #abundant.…
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Movement follows value
There are many conversations growing today around ways #leadership, #management, #marketing, and #sales are changing as #technology and #information become ever-more present in our lives. In many ways, these aspects of business have changed dramatically in the past two decades. But as the headline suggests, not much has truly changed! #Humans are social creatures. We…
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Build culture on purpose
Be #intentional. Sure, many business cultures are built on the fly, by accident, and without much deliberate thought. Sometimes they even manage to produce great #products and #systems. But the best cultures are built over time and under careful directives. They exist to #grow, #inspire others, protect themselves, and accomplish specific tasks. Be #mindful. In…
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Embrace change
22 March 2018 The only universal law is that EVERYTHING is in a constant state of #change. There is no need to #fear the constant or inevitable; especially when a different approach can reveal countless #opportunities to grow and #experience unparalleled #joy. Those who excel seem to open their arms and embrace the phenomenon.…
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Blazing New Trails
“If you want to go fast, go alone. If you want to go far, go together.” People are the key to a 21st Century business. They are not a mere resource that needs to be managed. They are the most valuable asset to an organization and the driving force behind growing businesses. The job of…
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Marketing In The Wild
Looking at animals’ physical characteristics; it is often easy to see how they evolved to thrive in different environments among fierce competition. A cheetah; with its long, flexible spine, narrow (yet deep) chest, and a slender head indicates it is built for speed and attacking nimble prey. While lions; with significantly more muscle mass, broader…
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Theory of Abundance
We all want more abundant lives, businesses, and careers. We seem to think of this word only as a good thing, but I have discovered that abundance applies to everything – the good, the bad, and the mediocre. Without getting too metaphysical or philosophical; I’d like to share my thoughts on how each of us…
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A Good WHY Leads To The Best HOWs
Just over two years ago I decided I was going to enjoy living a healthier lifestyle. I specifically remember it NOT being a difficult decision; and it was not about making abrupt radical changes. However, it is important that the decision was made and WHY it was made. I wanted to improve my physical health,…
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What IS your Brand?
Brands are usually associated with a unique mark or logo emblazoned onto an item. But your Brand is way more than your logo. It represents a structured system of beliefs about the company, the products, the people, the customers, and the experience they can expect across all interactions. This structured system of beliefs can help reduce…
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Becoming Attractive To Your Audience
To YOU, this deep sea Anglerfish might not be particularly attractive. Under this light, is likely not very attractive to the fish upon which it feeds. But these anglerfish live so deep in the ocean that sunlight doesn’t reach. To stand out among the darkness, the fish use an appendage just above the large mouth…
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Change The World With Vision
Visionaries change the world. They always have, and always will. There is something special about them; the way they think, act, talk, and enroll others. The ones who win us over, only do so through sheer determination (not determination to prove being right or generate great wealth or fame; but a determination to contribute to…
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Building Innovation
We know that lightning strikes the earth about 100 times each second. We even know that nearly 70% of lightning occurs over land in the tropics where the atmospheric convection is greatest. But we still don’t know where or when it will happen. We don’t know what the results of each strike will be. Perhaps…
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What Is The Structure of Your Business?
Arches distribute weight loads over a span – providing windows, doorways, tunnels, and all sorts of internal volume. They are one of the oldest and most widely recognized aspects of architecture and are defined as a curved masonry construction for spanning an opening – consisting of a number of wedge like stones, bricks, or the…
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Basking in Sunshine
Basking in the sunlight is not only done by cats; it is an essential part of human nature, and human health too. As we approach the winter solstice, sunlight is relatively scarce. We soak it up whenever we can. Besides providing us with a boost of emotional energy, it triggers crucial vitamin D production; and…
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Backpacks And Presentations
I have enjoyed camping and backpacking for the majority of my life. I am a proud Eagle Scout, and as you might imagine; have amassed a large collection of gear to handle a variety of seasons and styles of camping. A recent impromptu trip provided me with the following observation about the similarities to presentations.…
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Growing Amidst Tremendous Change
It is undeniable that we live and work in a world filled with constant, often dramatic change. Regulations and de-regulations; new technologies that change the way we communicate; and an onslaught of smaller, bolder dynamic competitors from around the world are just some of the things that influence our need to change. Among all this,…
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Seek Inspiration Every Day
We have all experienced the flat feeling of being uninspired. The days when even the most insignificant of obstacles seem to prevent you from getting anything accomplished, and when forced to produce; it rarely feels like it is your best work. Maybe we can trace the cause to a specific event, a series of events.…
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Creating the Right Environment
Several weeks ago, I learned a vital life and business lesson in my very own kitchen. After reading about the naturally occurring, wild yeasts that make sourdough bread, I thought I would give it a try for myself. I combined equal parts (by weight) unbleached flour with warm water and mixed them until there were…
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Knowing Your Strengths
One of my favorite mythological stories is that of Achilles – this mortal man, favored by the gods, was dipped in the river Styx and therefore given a unique suit of invisible armor that protected him from harm. Story after story are told about how he was honored for his skills, passions, and strengths. Because…
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Creating A Culture of Marketing
Lungs are complex organs that power our breathing. We rarely give them much attention as they often function completely independently of conscious thought. In fact, the only time we seem to think about them is when they are compromised, or not functioning optimally. Though we associate breathing with lungs, the chemical exchange of carbon dioxide…
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Gardening Tips for Your Business
Now that spring is upon us – the days are getting longer; temperatures are on the rise; and many of us take to our gardens to make the best of this fertile time of year – it is important that we mimic some of these activities in our businesses. Here are a few Spring-time ideas…
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Classifying Businesses
In geological terms, rivers are generally classified as: ‘Youthful’ – Steep banks resembling a V shape, they are much deeper than they are wide; and are fast moving with the ability to cut through the hardest rocks over time, often leaving telltale signs of their presence for centuries to come (think white water rafting). ‘Mature’…
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Growing Ideas
The words we use on a daily basis are seeds for our brains that, when planted, become our thoughts, ideas, inventions, solutions, and businesses. By rigorously selecting quality seeds, planting them with care, and tending to them regularly, we can expect to have hundreds or even thousands of great ideas sprouting in our brains each…
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Business as Usual, Underwater
There have been a great many references comparing sales professionals to sharks. Sharks are fearless, swift, determined, efficient and always on the move. I doubt there are many businesses that wouldn’t benefit greatly from the boost in revenue from a sales shark. Along with great strengths come equal weaknesses. Sharks (in water and business) tend to…
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Reflections from 2012
Towards the end of each year, I spend some time looking back to recap the year, as well as looking inward for some way to measure growth. Though I cannot say 2012 involved more changes than any prior; it did seem to have a bit of focus. I shed a great deal of responsibilities, activities…
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Put to Fire
Before they can begin germinating; some plant seeds need to be in the presence of a forest fire. Some are triggered by the shear heat that brings the soil to a certain temperature, while others react to specific chemicals in the smoke that remains after the blaze. The seeds lie dormant for years until the…
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Time for TEAM
Business today is all about teamwork: Together Each Achieving More. The significance and benefits of teamwork is unarguable. But most businesses fail to effectively apply strong team structure. We can learn a lot about team functionality from a wristwatch. With the overall function being to accurately display the time of day and the date; the…
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Strategies For Growth
Bamboo is probably the fastest-growing plants on the planet with normal growth rates from 1-4 inches per day – up to 39 inches… in just 24 hours! While the tallest species of bamboo can grow up to 100 feet tall; the typical height of common bamboo in the US is between 15-40 feet. They typically hit…
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The Business of Nature
We can learn a great deal about business, organizations, and structures from animals in the wild. Thanks to daring nature photographers, film producers, and researchers; we can study these ideas from the safety and convenience of our homes and offices. Here are a couple of short philosophies from animal kingdom. Determination from Ants: Besides being…
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Experts in Networking
Networking is beyond having a pipeline to communicate with someone. It is more than stringing together some photos and factoid information about their home-town or where they went to school. It is about building relationships and sharing. All parties contribute something of value in order to exchange for what they need or desire. I think…
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The Merry Chase
Many years ago, my family had a dog. An awesome dog! Thanks to the blending of breed attributes, this mutt was very mild mannered, adorable (even when caught in the mid-demolition), and loved to go for walks. Once in a while; he would decide that HE was ready for a walk. At a fairly in-opportune…
David R Frick 