Is your business sexy?
My personal belief: confidence, consistency, something of clear value or benefit to me, and maybe a sense of humor … all without taking one’s self too seriously is #SEXY, #ALLURING, and #ATTRACTIVE. It is what I want! Though they are expressed very differently; I think it is what most people want in terms of product, service, and functionality,…
Polishing Turds or Audience Selection
I admit it! On more than two occasions in my career, I invested massive amounts of my creative, persuasive, and story-telling energies into a product or company that I knew wasn’t going anywhere. It was torture! What separates successful #innovations isn’t how much spin or #marketing resources are applied. It is doing the challenging work to understand who can…