Tag: Brand
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Story is EVERYTHING
You’ve likely heard it many times before, story is important to your brand. What is most fascinating is that it is less about the story you tell, and more about the story people say over and over within their own mind. You get to influence their story of you through the following: – content –…
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Whole-business approach
Whole person approach = whole business approach Thankfully, there is a lot of talk about mental health and stability as it pertains to business, career, growth, and success. The benefits apply to EVERYONE, not just entrepreneurs, founders, and executives. A whole-person approach to business design is merely about creating support systems for critical infrastructure. It…
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Simplifying “BRANDING”
I wish I had a nickel for every time I had a conversation with a business professional about what branding is or isn’t; why it is valuable; when and how to invest in it; etc. Here is an overly simple solution for executives, owners, founders, as well as our friends and family members. Every time you see the word branding,…
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Leading from Chaos
All your thoughts, beliefs, actions, and reactions have brought you to where you are today. It might not be the depiction of Strategic Mastery you would like it to be. It is likely the most accurate depiction of “learning curve” and represents huge investments in developing emotional boundaries, physical dexterities, understanding others, situational awareness, and…
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NO is GOOD for Business
NO is a great answer in sales! We often think about only the buyer having the ability to say no, and it often hurts our egos when they do. There is huge power in saying no to a prospect. I recommend it be done with professionalism, some empathy, and at least a hint of rationale.…
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Understanding BRAND
A #brand is simply the framework for decisions. It should reflect #humanity, #integrity, and #consistency while leaving room for interpretation and application across diverse situations. For businesses this is reflected in the employees we hire and the partnerships we pursue more than the images and words we promote. For individuals it is reflected by the…
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What IS your Brand?
Brands are usually associated with a unique mark or logo emblazoned onto an item. But your Brand is way more than your logo. It represents a structured system of beliefs about the company, the products, the people, the customers, and the experience they can expect across all interactions. This structured system of beliefs can help reduce…
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Brand Foundation
Does your brand have a solid foundation? Does it have a structure that supports its growth both vertically and horizontally? We know how important it is to have a proper foundation for construction projects; yet often fail to consider the same consequences when it comes to our businesses. Before we can build better brands; we…
David R Frick 