Tag: building value
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Simplifying “BRANDING”
I wish I had a nickel for every time I had a conversation with a business professional about what branding is or isn’t; why it is valuable; when and how to invest in it; etc. Here is an overly simple solution for executives, owners, founders, as well as our friends and family members. Every time you see the word branding,…
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There Is No Value In Your Product
Value is not a rational computation of the parts, labor, talent, skill, connections, associations, etc. that go into making a product. It has almost nothing to do with the product itself; and even less to do with the various features you might have incorporated into it. Value – defined as relative worth, merit, or importance…