Tag: business communication
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Everything is Marketing. Marketing is Everything!
Everything we do and don’t do communicates something about us, our values, preferences, and personalities. It helps us build trust and social bonds to those around us, as well as to seek other places/groups where we can easily connect. This applies to individuals, small business entities, and large corporations equally. Humans evolved to communicate at…
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Always Add Value
When business is booming… When things are slow… When you are absolutely confident… When you are in doubt… Find ways to add value to whatever situation you find yourself! Here are some common ways to start adding value. Listening and attention Compassion and understanding Sincere compliment Smile or tasteful humor Hope, new options, or a path forward Education or…
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Why People Love Brands
The foundation of every #Brand is psychological safety. People want to feel #heard.We want to feel #connected with others.We want to be part of a shared #future #Communicating that brand is done through #BelongingCues – subtle and authentic behaviors repeated over time that create conditions for collaboration, shared problem-solving, listening, and learning. People show love and support where they feel it reciprocated. Are you…
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Innovation and Product Life Cycle
Innovations are often mis-understood as being instant hits that immediately resonate with mass audiences and ‘virtually sell themselves’ based on their merits, coolness, or impact alone. This is NEVER the case! More accurately, all innovations follow the exact same sequence of growth as every other product. No brand, person, or idea can escape it. Following…
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Simple Rules For Communication
1st Rule of Marketing and Communications:Say something you believe and that people want to hear. It is about being original in your perspective, not just verbal vomit 2nd Rule:Say it clearly, and in appropriate channel. 3rd Rule:Repeat and refine your message, audience, and channel. These rules are alarmingly simple and easy to overlook. They are…
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4 Simple Statements
I recognize the #humanity in you.You are valued and valuable. Your ideas, opinions, and experiences are valid and help shape others.I am excited to #collaborate with you. Imagine what we could accomplish if we started our meetings with these 4 sentences! It would be difficult, uncomfortable, and a challenge to make such a commitment on the front end. It…
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Where Leadership Begins
Leadership begins with, “I have an idea…” There is no definitive ending point, because the end is not the point of leadership. The point is to incorporate the resources to bring an idea to life and nurture it through maturity. Crucially, the idea never belongs to a single person. Rather, it belongs to the entire…
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The Art of Business
Art changes the world as much as it changes the artist. It goes beyond the painting, sculpture, or poetry that are produced and connects us to our emotions. Then it brings us to a resonant frequency. The work we do every day is no different. The products we make, reports we file, and meetings we…
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Music Theories In Business
Even without coherent words; music is a powerful communication tool. Composers throughout the ages have expressed and communicated complex emotions through this invisible, yet tactile medium. Throughout my entire life; I have been exposed to music. My formal education began when I was young and I have been playing music consistently for nearly 30 years.…
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The Other Side of FEAR
My first ever attempt of public speaking happened during freshman year of High School. The assignment was to give a 3-5 minute speech on any subject that excited us. I honestly do not recall the topic I chose; but I remember vivid details about the way I presented it. We were presenting in alphabetical order…
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Grow Your Business Through Networking, Not Karaoke
Networking events are not for making sales pitches and closing deals. They are for meeting and connecting with other people. Sometimes you meet some really great prospects, but as most networking events are put on by an industry organization; you meet a lot of your competition – or at least people who already believe,…
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Marginal Impact – How A Change In Operations Becomes Great Marketing
The dictionary refers to marketing as the total of activities involved in the transfer of goods from the producer to seller to consumer or buyer, including advertising, shipping, storing and selling. Marketing is not something that is done TO a product; it should be part of every aspect in business. Years ago, I was working…
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Building Your Business, Part 2: Foundation
In the dictionary, the word foundation is referred to as being the natural or prepared ground or base on which a structure rests. Interestingly, the word is also used to describe an institution (as in research) financed by a donation, legacy, or endowment that is designed to last a very long span of time. It…
David R Frick 