Tag: business strategy
Always Add Value
When business is booming… When things are slow… When you are absolutely confident… When you are in doubt… Find ways to add value to whatever situation you find yourself! Here are some common ways to start adding value. Listening and attention Compassion and understanding Sincere compliment Smile or tasteful humor Hope, new options, or a path forward Education or…
Clarifying Business Terminology
Bringing a sense of humanity to Marketing, Selling, and Leading.
What Is The Structure of Your Business?
Arches distribute weight loads over a span – providing windows, doorways, tunnels, and all sorts of internal volume. They are one of the oldest and most widely recognized aspects of architecture and are defined as a curved masonry construction for spanning an opening – consisting of a number of wedge like stones, bricks, or the…
Dare to be bold
There is a common old saying that tells us squeaky wheels will eventually get the oil they need. But in today’s technologically-driven world, our ears are bombarded with dings, buzzes, chirps, and audible reminders that we are likely to think that squeaky marketing is somebody’s custom ring tone and are likely to ignore it altogether.…
Many businesses sell a commodity item – something that has ‘one hundred and one’ of uses, or ‘that everybody needs’. There is a portion of your audience who will buy it because it is available, and a portion who buy it with a specific use in mind. Let’s say it is a candle. If you…