Tag: communication
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Data is not the story. Nor is it marketing
Modern marketing is ever-more difficult to distinguish from data. But it is crucial that we put forth continued effort to separate them in order to best invest our resources. Here is my take on it. Marketing is the story. Multiple stories, actually! – The story about why and how you (the brand, product, team, individual,…
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Everything is Marketing. Marketing is Everything!
Everything we do and don’t do communicates something about us, our values, preferences, and personalities. It helps us build trust and social bonds to those around us, as well as to seek other places/groups where we can easily connect. This applies to individuals, small business entities, and large corporations equally. Humans evolved to communicate at…
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Easy Is Always Better
One way to gain huge advantages in the minds of the human buyers and users is to make things simple. Einstein has been famously attributed to a reminder to us all that if we can’t explain it simply enough for a 5th grader, we don’t understand it well enough. This applies to Business, Finance, Economics,…
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Simplifying “BRANDING”
I wish I had a nickel for every time I had a conversation with a business professional about what branding is or isn’t; why it is valuable; when and how to invest in it; etc. Here is an overly simple solution for executives, owners, founders, as well as our friends and family members. Every time you see the word branding,…
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What is Leadership in Marketing & Sales?
-It is building authentic connections with customers, clients, and users; as well as teammates, other departments, and internal competitors. – It is helping those in your sphere grow, benefit, find joy, minimize pain. – It is sharing knowledge and skills while constantly learning from others and trying new things. – It is about facilitating communication and trust. (notice that it is NOT…
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Polishing Turds or Audience Selection
I admit it! On more than two occasions in my career, I invested massive amounts of my creative, persuasive, and story-telling energies into a product or company that I knew wasn’t going anywhere. It was torture! What separates successful #innovations isn’t how much spin or #marketing resources are applied. It is doing the challenging work to understand who can…
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The Thin Line Separating Crazy from Genius
The distance between “Crazy” and “Genius” is measured in tenths of millimeters and often comes down to 3 categories – #Practicality, #Audience, and #Messaging. Here are some questions to help bring clarity to each of these categories. The more you invest in them, the more you will develop unlimited value, markets, and revenues. PRACTICALITY:How does it benefit, bring…
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Why People Love Brands
The foundation of every #Brand is psychological safety. People want to feel #heard.We want to feel #connected with others.We want to be part of a shared #future #Communicating that brand is done through #BelongingCues – subtle and authentic behaviors repeated over time that create conditions for collaboration, shared problem-solving, listening, and learning. People show love and support where they feel it reciprocated. Are you…
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To Brand Is To Be Human
Your brand is critical to attracting ideal clients/customers, defining expected quality, overall business stability, growth opportunities, and personal wealth. Meaning: without a defined brand, all the above is extraordinarily difficult. It has always been this way! By always, I refer to dating of early branding irons that go back thousands of years. More crucially, branding…
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Simple Rules For Communication
1st Rule of Marketing and Communications:Say something you believe and that people want to hear. It is about being original in your perspective, not just verbal vomit 2nd Rule:Say it clearly, and in appropriate channel. 3rd Rule:Repeat and refine your message, audience, and channel. These rules are alarmingly simple and easy to overlook. They are…
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Powerful Communications: Grammar & Timing
Last week we discussed the power individual words have on your communications and how a simple exercise can help focus your communications. But great communication is not only a matter of what words you say; it is impacted by the manner in which the words are composed, as well as the how they are delivered. In this…
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Words Have Power
The purpose of communication is to help someone else to understand something in your mind. At the beginning of 2013, I started the foundation for my own communication strategies when I published Law Of Communication. I suppose this time of year is ideal for me to think about communications. While few other animals have sophisticated…
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Advice For College Students
Yesterday I was fortunate to participate in my 3rd Sales Alumni Panel at University of Louisville College of Business. 6 other Alumni gave their morning to share wisdom, advice, and experiences to attentive students about to graduate. My 3-minute story began with… “I remember this program when I took this class and how the panelists…
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Grow Your Business Through Networking, Not Karaoke
Networking events are not for making sales pitches and closing deals. They are for meeting and connecting with other people. Sometimes you meet some really great prospects, but as most networking events are put on by an industry organization; you meet a lot of your competition – or at least people who already believe,…
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Marginal Impact – How A Change In Operations Becomes Great Marketing
The dictionary refers to marketing as the total of activities involved in the transfer of goods from the producer to seller to consumer or buyer, including advertising, shipping, storing and selling. Marketing is not something that is done TO a product; it should be part of every aspect in business. Years ago, I was working…
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The Power of Words
Comedians (not teachers) helped develop my fascination for language and communication. My favorites are as follow; and are in no particular order. 1) Victor Borge; Phonetic Punctuation – he creates a unique sound for each punctuation mark. 2) Monty Python; Life of Brian – the scene where Brian is caught vandalizing the Roman square using…
David R Frick 