Tag: Content Marketing
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Story is EVERYTHING
You’ve likely heard it many times before, story is important to your brand. What is most fascinating is that it is less about the story you tell, and more about the story people say over and over within their own mind. You get to influence their story of you through the following: – content –…
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Modern Sales Is About Facilitating The Purchase
The most important thing to remember about sales is that it is both a process, with a definite start and a finish, and an art form with endless opportunities for expression. Thanks to the popularity of the Internet; the flow and availability of information dramatically changed the way people buy (impacting both B2B and consumer…