Tag: IdealClient
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Ideal Clients Are Not Always Ideal
It is easy to describe ideal clients/customers as being … well… perfect. As in:– Easy to identify and find digitally– Already know they have a problem or challenge– Currently looking for solution options– Funding approved– Ready to buy While some of these attributes ARE available, they alone are not likely to sustain your growth goals,…
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NO is GOOD for Business
NO is a great answer in sales! We often think about only the buyer having the ability to say no, and it often hurts our egos when they do. There is huge power in saying no to a prospect. I recommend it be done with professionalism, some empathy, and at least a hint of rationale.…
David R Frick 