Tag: sales process
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More Than ‘Closing Deals’
Sales is a complex process; not a destination or single event. It is about solving problems, introducing new ideas, building and maintaining relationships. In just one word, sales is about TRUST. While I do see the temptation to pay sales people a percentage of the end result (deals they close); I feel that this…
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Modern Sales: Facilitate The Purchase
This is the second part of an article started (here) earlier this week. 3. DESIRE: to wish, long for, crave, or want. Decisions are driven by emotions and deep desires. It has been said that there are only two reasons that people make purchases: To feel good; and To solve a problem. Though these get expressed…
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Modern Sales Is About Facilitating The Purchase
The most important thing to remember about sales is that it is both a process, with a definite start and a finish, and an art form with endless opportunities for expression. Thanks to the popularity of the Internet; the flow and availability of information dramatically changed the way people buy (impacting both B2B and consumer…
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Strategies For Growing Your Business
When asked; most people claim that growing their business requires either New Customers or New Products. While these are indeed viable strategies; they are perhaps the most expensive. They might look at the above image and see themselves (or the company) as the character with megaphone and the others as customers. CHALLENGES WITH NEW CUSTOMERS…