Tag: #Story

• Data is not the story. Nor is it marketing

  

  Modern marketing is ever-more difficult to distinguish from data. But it is crucial that we put forth continued effort to separate them in order to best invest our resources.  Here is my take on it. Marketing is the story. Multiple stories, actually! – The story about why and how you (the brand, product, team, individual,…

  DavidRFrick

  March 20, 2023

  Business Growth & Marketing, Entrepreneurs

  #Story, Branding, business growth, communication, entrepreneur, marketing

• Story is EVERYTHING

  

  You’ve likely heard it many times before, story is important to your brand. What is most fascinating is that it is less about the story you tell, and more about the story people say over and over within their own mind. You get to influence their story of you through the following: – content –…

  DavidRFrick

  February 15, 2023

  #humanity, Business Growth & Marketing, Business Strategies, Success

  #Story, Brand, Content Marketing, marketing, StrategicMarketing, strategy

• Simplifying “BRANDING”

  

  I wish I had a nickel for every time I had a conversation with a business professional about what branding is or isn’t; why it is valuable; when and how to invest in it; etc. Here is an overly simple solution for executives, owners, founders, as well as our friends and family members. Every time you see the word branding,…

  DavidRFrick

  November 15, 2022

  Business Growth & Marketing, Entrepreneurs

  #Reputation, #Story, Brand, Branding, building value, communication, marketing