Story is EVERYTHING
You’ve likely heard it many times before, story is important to your brand. What is most fascinating is that it is less about the story you tell, and more about the story people say over and over within their own mind. You get to influence their story of you through the following: – content –…
Always Add Value
When business is booming… When things are slow… When you are absolutely confident… When you are in doubt… Find ways to add value to whatever situation you find yourself! Here are some common ways to start adding value. Listening and attention Compassion and understanding Sincere compliment Smile or tasteful humor Hope, new options, or a path forward Education or…
Uncertainty is the result of unclear VALUES.
Decisions are made nearly sub-consciously and are absolutely driven by emotions. Even the big decisions that are supported by mountains of data and have sweeping impact on thousands of people. Having clear values – whatever they might be – helps align information and resources to ease the decision-making process. They also help bring consistency to decisions made…