Marketing and Sales Relationship

I like to describe the relationship between #sales and #marketing to be that of heads and tails of a coin (or front/back of a dollar bill).

In many situations, #CEOs seem to have systems and structures in place to measure sales. Marketing can and should be designed to compliment and enhance their sales processes.

Places where they feel a lag, struggle, bottleneck, or challenge in sales processes are great places to focus marketing efforts.


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