Better Understanding of How Purchases Are Made
Every purchase ever made was influenced by at least one of the following stories. 1. The story you tell them about you, brand, and product. 2. The story they tell themselves about you, brand, and product. The ultimate decision to purchase (or NOT to purchase) comes down to the latter of the two stories. As…
Solving The B2B Sales Predicament:
Here is the predicament facing every B2B sales opportunity. Lots of ideal users who would benefit from your services are NOT INVOLVED in the process to make purchasing decisions. Also, many of those actually involved in making purchasing decisions will only benefit minimally (if at all directly) from the decisions they make. Long term growth…
The process AND the product
In order to effectively communicate/market/sell a product, it must be intimately understood – how it works, the best situations, the biggest benefits, top 50 fringe uses, as well as the top 25 challenges and competitors. This applies equally to Professional services, SAAS, Subscriptions, Consulting, and nearly everything else. While this path is critical for building…
Be unique, valuable, and uniquely-valuable.
It is crucial for business brands and personal brands to be unique – as in, to offer, speak, claim, and connect in ways that very few (or no others) do. Being unique on its own is very effective at carving portions in the collective consciousness of vast audiences. It creates a specific framework for the…
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About Me
I’m a marketer, thinker, entrepreneur, business developer, husband, father, and sometimes writer.
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David R Frick 