Better Understanding of How Purchases Are Made

Every purchase ever made was influenced by at least one of the following stories.

1. The story you tell them about you, brand, and product.

2. The story they tell themselves about you, brand, and product.

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The ultimate decision to purchase (or NOT to purchase) comes down to the latter of the two stories. As consumers, we often bend, stretch, and even create our own stories to support the decisions we have made. These stories we create about our own decisions DO NOT rely on facts.

Great marketers understand the power of their brand and how to connect it with ideal buyers with influential stories. Stories about founders, company mission/purpose, production methods, features/benefits, exclusive designs, customer testimonials, and so much more.

They also understand the power of different media outlets as well as how location, price, warranty/guarantee, and aspects of customer service.

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What happens when stories are not harnessed?

Indecision and a lot of ‘Not Much’.

Invest time into telling stories that communicate value and understanding.
This alone will directly influence the stories consumers tell themselves.