Your #brand is the reputation that lives in the minds of people. They might be internal, externally connected, or totally disconnected.
Over-simplifying, I put 60% emphasis on external but connected people. they might include:
– Former employees
– Distribution partners
– #Customers (current and past)
– Ideal #audiences, etc.
The remaining 40% on internal people.
Synergies and momentum build when there is overlap and consistency.
Decisions are to be made when they differ.