Personalization is HUMANIZATION

YES. We are buyers, sellers, users, employees, partners, owners, influencers, interacts, and an unthinkably broad range of demographics.

Most importantly, we are HUMANS

We are individuals with passions, interests, dreams, hobbies, friends, people demanding things from us, challenges to navigate, and lots of ideas.

Smart marketers understand the value in the first list. They build databases to categorize us by statistics. It is relatively easy. It is rather effective.

Great marketers focus on appealing to the human aspects of the second list while also categorizing with the second. It is much more complex, nuanced, and expensive. It also leads to much higher lifetime value.