#Business exists to serve people.
And to the extent people are served, business grows.
Get to know your people – as individuals.
People often fall into categories of shareholders, owners, employees, vendors, buyers, users, subscribers, followers, and friends – each with different needs.
None of them is more important than any other. Find ways to help them all grow.
Discover what do they need and want?
You’ll likely be surprised at the simplicity of responses and ability to deliver on them.
Investments in serving people are quickly rewarded with Trust, Talent, Ideas, Commitment, and Leadership that will bring about unending Profits.