Your strategy is as unique as your DNA.

If your strategy is straight from someone else’s mold; you don’t have a strategy. You have someone else’s plans and ideas that will bring untold challenges to your organization. 

Amazon, Walmart, and every other company have lots of lessons to share. But what works, or appears to work with them has little to no bearing on what will work with yours. Things work or don’t largely to the degree they match strategy and culture. 

Your business strategy needs to be as unique as you – as unique and defining as your DNA. 

When you look at strategy as DNA of a business, we not only see the uniqueness, but we can see how it directs and informs every single aspect and decision made within the organization – be it a solo operation or one that employs hundreds of thousands of people. 

It starts by building the culture – “people like us behave like this.” – and brings consistency across even widely different functions like Accounting, Marketing, and Operations that allows them to work together towards a common goal or purpose. 

It shapes the way each department operates and communicates.

It drives our goals, performance indicators, rewards system, discipline, and 

It allows humans to understand what emotional effort to contribute, what to anticipate in exchange, and how to interpret feedback from others. 

It is what connects the organization to human audiences – talent, buyers, influencers, vendors, etc.

Unlike DNA, our strategy is dynamic and reflects current situations, visionary dreams, and contemporary society.

Business strategy needs more than a couple hours at an off-site workshop or annual weekend retreat. It needs daily investment, focus, care, and leadership in order to serve as the most efficient blueprint for future growth.