Collaborate or perish

The BEST approach to marketing is collaboration.
– between company and people
– between sales and operations
– between needs and opportunities
– between today and tomorrow.

When we take a collaborative approach to creating strings of conversations that build value, everybody involved benefits directly.

Like threads of a sweater, you can’t easily see where they begin or end, yet there are many different colors used.

Through a collaborating approach, marketing is everywhere and part of everything – even accounting, shipping, recruiting, etc. – and presents a consistent message in all areas.