What’s the Point of Marketing and Sales?

HOT TAKE:

The point of marketing and sales is NOT to get a yes or purchase. It is to get an answer.

BOTH yes and no are valuable conclusions.

The YES provides revenue, and a confirmation that the process worked for this situation.

The NO provides both subtle and blatant clues about how to refine the profile, messaging, timing/pace, value and communications.

The NO conclusion is often more valuable than the yes.