1st Rule of Marketing and Communications:
Say something you believe and that people want to hear. It is about being original in your perspective, not just verbal vomit
2nd Rule:
Say it clearly, and in appropriate channel.
3rd Rule:
Repeat and refine your message, audience, and channel.
These rules are alarmingly simple and easy to overlook.
They are also easy to apply… every day… to every communication – even outside of marketing, or business, or work.
They are also not likely to change much in the next several decades.
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