1st Rule of Marketing and Communications:
Say something you believe and that people want to hear. It is about being original in your perspective, not just verbal vomit
Say it clearly, and in appropriate channel.
Repeat and refine your message, audience, and channel.
These rules are alarmingly simple and easy to overlook.
They are also easy to apply… every day… to every communication – even outside of marketing, or business, or work.
They are also not likely to change much in the next several decades.