Why People Love Brands

The foundation of every #Brand is psychological safety.

People want to feel #heard.
We want to feel #connected with others.
We want to be part of a shared #future

#Communicating that brand is done through #BelongingCues – subtle and authentic behaviors repeated over time that create conditions for collaboration, shared problem-solving, listening, and learning.

People show love and support where they feel it reciprocated.

Are you building interactions that connect and support others?