Polishing Turds or Audience Selection

I admit it!

On more than two occasions in my career, I invested massive amounts of my creative, persuasive, and story-telling energies into a product or company that I knew wasn’t going anywhere.

It was torture!

What separates successful #innovations isn’t how much spin or #marketing resources are applied. It is doing the challenging work to understand who can most benefit from it so that you can present authentic value to them.

There are lots of great uses for poop without the polish!