My personal belief: confidence, consistency, something of clear value or benefit to me, and maybe a sense of humor … all without taking one’s self too seriously is #SEXY, #ALLURING, and #ATTRACTIVE.
It is what I want!
Though they are expressed very differently; I think it is what most people want in terms of product, service, and functionality, as well as overall experience, ease of use, and creative ways to bring joy into my life.
#Branding and #Marketing can be quite simple once you know what people like and want.
#Leadership #audiencetargeting #strategicgrowth
David R Frick 
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