I wish I had a nickel for every time I had a conversation with a business professional about what branding is or isn’t; why it is valuable; when and how to invest in it; etc.
Here is an overly simple solution for executives, owners, founders, as well as our friends and family members.
Every time you see the word branding, simply replace it with the word REPUTATION.
Want to step up your brand (reputation)? Try swapping it for the word STORY and see where it gets you!