You’ve likely heard it many times before, story is important to your brand.
What is most fascinating is that it is less about the story you tell, and more about the story people say over and over within their own mind.
You get to influence their story of you through the following:
– reviews by others
– social posts
– all other interactions over time
it helps to write or plan your story before you start to tell it. Here are a few ideas to gather and communicate.
– Help them identify a challenge.
– Share insights on how others have benefitted
– Help them do or look their best
– Build confidence and inspire trust
It is not immediate. Each story is like a dam constructed with earth, sticks and rocks. The materials may be simple, available to everyone, and easily overlooked. When used together with a solid strategy, they can change an entire landscape!
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